Before films most commonly way of creating story’s were the classic bedtime stories, which were made up and could only be believed by the use of imagination, the creation of film/theater enabled this worlds to become more believable with the use of visual elements.
As you are effectively just viewing a moving image on screen, the visual elements really have to look and fit together with the story to create a believable world. The use of sound add’s to the engagement factor of seeing films as without the visual elements, it would just be sound and probably could not make out the story , but with these elements combined , they are notably a lot more engaging.
Film worlds, are quite the same as with digital game worlds. Except that films can only engage the audience with them visually and audibly with the power of games, ‘you’ are the character within them , which adds another dimension of engagement, which would be ‘control’
These 3 elements, visual,audible and control, adds even more to the story world of the game, as with these 3 you need less imagination to fill the world. Using these you can also create your own stories and other events within games especially in open world games, such as those of ‘Grand Theft Auto’ or even some Massively Multiplayer Online games, which many people , create their own character and effectively become a new character themself.
A even bigger immersive world are being created with the form of Alternative Reality Games (ARG),which use the tools of social media,technology such as Iphones and span across the reality of the real world and the game world.This games currently are usually used as tie-ins into big movie releases, one of the most well know ARG games was the launch for ‘Batman The Dark Knight’ . This ARG spanned several months and included real life rewards for playing along, aswell as snippets of the film released through the site www.whysoserious.com , the game was crafted by the company ‘ 42 Entertainment’
A brief run through of the whole The Dark Knight ARG can be seen on youtube, http://www.youtube.com/watch?v=VpuC7HhCPWA
A very engaging piece of work , that millions of people took part in all over the world,without necessary knowing what the rewards were.
By creating this ARG, it gave the film a huge boost and made it a multi-million dollar success aswell as bringing the world of Batman/Gotham into our world. This added another element to story telling, aswell as the current visual,audio,control so possibly another element has been created , but what it would be called is anyones guess , but it could be some form of engagment/reality element?
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